GRESB needs good survey data to generate accurate benchmarks and scores for each real estate portfolio. The GRESB survey is filled out by employees of real estate holding companies who are busy juggling multiple responsibilities. The survey is long too, with over 50 multiple choice questions, including document uploads, that need to be completed over a period of months
Previous versions of the GRESB survey presented every question in full, which was overwhelming to most people. My new survey design offers one or two questions at a time and hides everything else behind expanding fields. This reduces cognitive load for people filling out the questions and lets them move faster without scanning past unnecessary text.